My next guests would call the use of fear as a tool to influence your attention – a mind virus. Unfortunately – as the majority of media and advertisers have always known – when it comes using fear, drama or outrage as a tool – we are hard wired to stand to attention. Possible dangers and threats will always get our attention before good news, opportunities – or reasons to celebrate. If you look at what drives our most basic operating system. The real answer – as always with human beings – involves getting really primal. They have discovered some amazing things about story telling, about product placement…īut the answer. What actually works when it comes to winning the war for our attention? Massive companies are asking this question now – 5 billion hours. Which raises one very interesting question. Algorithms are being constantly written and rewritten to pull us further and further into a silo of information – that then leads onto the next – and the next. selling) our attention as their only product. Some of the largest organisations in the world are now focused purely on buying, earning and trading (i.e. With this digitisation we have now entered a world where our attention is the primary currency. But in this world three quarters of adults now have a device that we spend on average 8.5 hours a day attached to (9-10 hours for teenagers – another podcast). We live in a digital world – not news to many of us that woke up next to our mobile phone this morning.
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